matte looks better when it has a sheen to it and in order to maintain that sheen or create that sheen the clear coat must be dull and lack transparency as much as possible to diffuse light instead of letting light pass through it like typical gloss clear coat which reflects the light. Special techniques must be deployed upon matte exteriors to ensure none of the texture matte contains is altered while still dislocating all debris that may be trapped inside that texture causing lack of color vibrancy and overall dirtiness to the vehicle.